Audience Development - How You Can Help

The Plowshares Ambassadors’ Program

The goals of the Plowshares Ambassadors’ Program is to identify and cultivate 10-20 key community leaders, theater educators, organizational heads and local elected officials to serve as an advisory task force. Their relationship is designed to be institutional rather than  on individual productions. This group will serve as an audience development think tank for Plowshares, assisting in increasing ticket sales and cultivating a greater interest from their constituent groups as audience members for the various shows. The work of the Plowshares Ambassadors extends the press and marketing reach of the organization’s pr and marketing campaign. All Ambassadors will be listed in the program and on the website.  (Ambassador Application form)

The Ambassadors discuss ways to promote each show and potential groups to contact.  Each Ambassador makes a commitment to follow up on their respective organizations.  Subsequently, They meet monthly to report and create the marketing and promotional calendar.

Host a Home Theater Party

One of the easiest ways a Plowshares Supporter can help introduce new patrons to the work we do is by hosting a Home Theater Party. Dedicated supporters invite their friends and family to their home or some other venue (churches, schools, etc.) for an exciting evening of live theater.  Plowshares provide local actors performing excerpts from the current season. Afterward, you and your guests can ask questions and share your thoughts with a Plowshares representative.